Thomas “Tommy” Poston is the Founder and President of Intendere et Cor, where he advises founders and leadership teams on sales, commercial growth, strategic partnerships and go-to-market strategy.

Originally from Birmingham, England, Tommy’s career began in football, with Aston Villa’s academy before moving to the United States on a soccer scholarship. He later spent 17 years leading sales and commercial teams across PE-backed businesses and Fortune 500 environments, including Xerox, developing high performing teams and driving growth across North America.

Today, Tommy works with founders and leadership teams across a range of industries, with sport and sports technology a particular area of focus. A lifelong passion for football  continues to shape his work, relationships and involvement across professional sports, entrepreneurship and international business. He also serves as a mentor with Tampa Bay Wave.

Based in Tampa, Tommy remains actively involved in the region’s business, startup and sports communities and innovation.